Lucinda Lent joined L.A. Dance Project (LADP) in 2019 as Executive Director, overseeing management of all operations and working closely with Artistic Director Benjamin Millepied to advance the company as a dynamic leader on LA’s cultural landscape.
Lent’s first move was to initiate a complete overhaul of the company’s finances, resulting in the eligibility and award of a one million dollar grant in 2020. Facing the challenges brought on by the global pandemic, Lent led an in-house team to develop and launch LADP Digital, a digital dance platform and long term goal of Millepied. The APP was listed as a Top 5 Dance App by The Washington Post in 2021. Prioritizing the well-being of the dancers and staff, Lent achieved another milestone: health insurance for the whole company.
Prior to LADP, Lucinda founded and created The COOP, the modern play-and-party space that has become a household name in Los Angeles. After securing additional funding on ABC’s hit show Shark Tank, Lucinda began expanding the COOP vision through opening franchises. Within eight years of opening its doors, in 2017 the COOP was recognized by Forbes Magazine as one of the ‘Top 10 franchise opportunities of all businesses selected by Shark Tank investors’.
Lucinda began her career in Los Angeles working at Sony Pictures as the assistant to legendary Hollywood Producer Stanley Jaffe.
Lucinda took that experience and worked for several more years in the film industry as a commercial producer. Eventually her reputation led her to producing several award-winning commercials with directing luminaries such as Robert Altman, Joel and Ethan Cohen, and Albert Brooks.